About Phones 4u

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At Phones 4u, we are extremely passionate about mobile phones and spend more time understanding your needs than anyone else on the high street.

We don’t just make sure that you have the latest, coolest and greatest value mobile kit there is…we work hard to ensure that after shopping with us, you have a massive smile on your face because you’ve also received great customer service.

We have made sure that our staff are the friendliest, most knowledgeable, skilled and best-supported staff in the mobile industry, delivering an even better quality of service 4u.

In the past 12 months, Phones 4u have invested significantly in the training,
development and motivation of our staff so that we deliver only the best service to YOU in our stores.

We were also the first retailer to adopt the Fizzback scheme, where we ask ALL of our customers for feedback on their shopping experience with us, because your opinion is important to us. We then directly link staff pay to their customer service performance.

As a result of the positive feedback we receive from our customers every single day, we’ve received a number of awards from respected independent and industry-specific surveys.

In 2008, Phones 4u won the award for 'Best Retailer in the UK' at the Mobile Industry Awards 2008, and was awarded Best Online Retailer for 2 consecutive years in both 2009 and 2010 at the Mobile News Awards. In August 2008, we were recognised among other mobile retailers as demonstrating the most empathy and understanding towards our customers in the Harding and Yorke 2008 ERIC league table (the award used by the industry to measure this stuff!).

In addition, Harding and Yorke also announced the results of its CXI League (Customer Experience Index) in December 2008, which ranked in order the top 10 experiences across all industries. Phones 4u were the only mobile retailer to make it into the league table!

We will continue to invest in our staff ensuring we give you only the very best experience when
you shop with us. Delivering excellent customer service is Phones 4u’s number one priority, and we constantly look at ways to listen, understand and improve in this area.

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