The Samsung Pixon 12 is here and it is sure to be one of the biggest blockbusters of the summer, but don’t expect it to be something of classic drama ‘cause this bad boy is packed full of special effects. Also known as the Samsung M8910, the Pixon 12 is a thing of out and out quality, from its sleek and curvaceous body to it’s stellar cast of media features inside. All this does fall into the background however when you come to realise who is starring in the lead role…a 12-mega-pixel camera.

Now don’t get me wrong, a mobile phone that comes without a camera nowadays is much like seeing Phil Brown without a mobile headset during a match, it just looks wrong. However this time it’s a 12-mega-pixel monster and Samsung have ensured that the Pixon 12 will be the first handset on the market with such jaw-dropping capabilities. I’m sure I don’t have to sit here and convince you about the quality of a 12-mega-pixel camera but just listen to some of the features that Samsung have included along side it; tracking touch auto-focus, geo-tagging, face, smile and blink detection, a wide dynamic range and image stabilization.

The question I posed myself was, ‘Does anybody need a 12 mega pixel camera?’ Well, we’ve been in the company of a number of handsets with 8 mega pixel capabilities (the Pixon 12’s predecessor, the Pixon to name but one) for over a year now and I guess this is the natural progression. It has now become the norm for people to be able to capture those magic moments of a night out or a day at the seaside with the minimum fuss of reaching for their mobile phone. However, with this facility comes great responsibility, therefore the consumer is demanding, and will continue to demand, higher quality. With the Samsung Pixon 12, these wishes are granted and gone are the days of a slightly blurry background or a distorted face of someone sharing a jovial moment. Primary features such as 4000*3000 pixels, a wide 28mm lens, autofocus and xenon flash are all key elements rooted with the Pixon 12’s outstanding performance that simply does not disappoint.

Samsung, so experienced in the market, are well aware that mobile phones will no longer stand up and shout ‘buy me’ on the basis of one outstanding feature. With this knowledge have packed the Pixon 12 to the brim with features. Nicely sitting along side the camera capabilities are the video player and video editor allowing users to shoot their own footage and cut it accordingly. An 3.1”, AMOLED resistive touchscreen ensure that the interface is easier to use than ever. Having tried it out, I can confirm that the touchscreen is ultra-responsive, unlike some of its peers who have been known to display the responsiveness of a heavily sedated gorilla. This all adds to the overall flow when using the Pixon 12 with basic tasks such as making calls and texts becoming far more user friendly.

My only real disappointment with the Samsung Pixon 12 was that it only carries 150MB of internal memory. This was soon tempered by the fact that it can be easily increased to 16GB with the aid of a memory card, just a slight black mark against the overall make-up of the handset however.

The inclusion of a Music Player is a nice touch within the Pixon 12 and proves that it is a real all-round handset that is not just caught up in the wonder of its camera. Once the memory has been upgraded, thousands of tracks will be able to be saved to listen to in fabulous audio quality whether the user is at home or on the move. Add a stereo FM radio with RDS into the mix and it is clear that the Pixon 12 is dedicated to catering for every wish the consumer could ask for. Java facilities, pre-loaded games, a DivX/MP4 player, a PowerPoint and PDF document viewer and MP3 player all contribute to the fact that the Pixon 12 is a technological colossus.

Connectivity is not the sacrificial lamb offered up by Samsung as the Pixon 12 continues to deliver on all fronts with Class 10 GPRS, Class 10 EDGE, 3G HSDPA and Bluetooth meaning sharing and browsing is a delightful experience.

There is no doubt that the Samsung Pixon 12 will demand a standing ovation from it’s captivated audience with it’s 12 mega pixel camera and other winning features proving universally popular. It’s boyish good looks could well prove that the Pixon 12 has all the right gradients in its armoury to be a serious contender come Oscar season.