London, UK, 7th February 2013: Phones 4u today confirms it has enjoyed an exceptional response to the new Blackberry® Z10 in both white and black, with over 55% of their 680 stores selling out of the devices during the first weekend of sales. Phones 4u has since replenished stock to cater for the high demand.
Demand for the white model is particularly strong among UK smartphone customers and Phones 4u remains the only retailer where consumers can get their hands on the white device.
Scott Hooton, Chief Commercial Officer at Phones 4u, comments: “As Phones 4u is currently the only place people can get their hands on the BlackBerry Z10 in white, it has been a huge success and continues to sell extremely well. A large number of our stores DID sell out of the white model on launch weekend, but because we knew demand was so high and we didn’t want anyone to miss out on getting one, we replenished stock within hours.”
“We have a longstanding relationship with BlackBerry® and we’re delighted to report such a strong sales performance within less than a week of the new handsets going on sale. It’s fantastic to see this consumer excitement and demand, and we’re looking forward to seeing sales continue to grow over the coming weeks, particularly for the BlackBerry Z10 in white which is still only available at Phones 4u.”
A survey conducted via Phones 4u’s co-creative consumer panel, uBar (www.theubar.co.uk), has revealed that desire for a new BlackBerry smartphone handset has doubled since December 2012. The survey also highlights the top BlackBerry Z10 features driving consumer demand, with 42% of respondents voting for the BlackBerry Z10’s larger screen as being one of their top three, followed jointly by the touch screen and faster mobile browsing at 40%, and its new Flow feature at 31%.
Phones 4u is the first to range the new BlackBerry Z10 in white, which is available now along with the black model too, at Phones 4u stores from £36 a month on contract, on a choice of networks. The full range is also available online.
Christina Cooper / Christina.Cooper@colombus-comms.com / 020 7792 7465
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