BlackBerry Z10 sees exceptional first week sales at Phones 4u

London, UK, 7th February 2013: Phones 4u today confirms it has enjoyed an exceptional response to the new Blackberry® Z10 in both white and black, with over 55% of their 680 stores selling out of the devices during the first weekend of sales.  Phones 4u has since replenished stock to cater for the high demand.

Demand for the white model is particularly strong among UK smartphone customers and Phones 4u remains the only retailer where consumers can get their hands on the white device.

Scott Hooton, Chief Commercial Officer at Phones 4u, comments: “As Phones 4u is currently the only place people can get their hands on the BlackBerry Z10 in white, it has been a huge success and continues to sell extremely well.  A large number of our stores DID sell out of the white model on launch weekend, but because we knew demand was so high and we didn’t want anyone to miss out on getting one, we replenished stock within hours.”

“We have a longstanding relationship with BlackBerry® and we’re delighted to report such a strong sales performance within less than a week of the new handsets going on sale. It’s fantastic to see this consumer excitement and demand, and we’re looking forward to seeing sales continue to grow over the coming weeks, particularly for the BlackBerry Z10 in white which is still only available at Phones 4u.”

A survey conducted via Phones 4u’s co-creative consumer panel, uBar (, has revealed that desire for a new BlackBerry smartphone handset has doubled since December 2012. The survey also highlights the top BlackBerry Z10 features driving consumer demand, with 42% of respondents voting for the BlackBerry Z10’s larger screen as being one of their top three, followed jointly by the touch screen and faster mobile browsing at 40%, and its new Flow feature at 31%.

Phones 4u is the first to range the new BlackBerry Z10 in white, which is available now along with the black model too, at Phones 4u stores from £36 a month on contract, on a choice of networks. The full range is also available online.

Media Contacts

Christina Cooper / / 020 7792 7465

Sophia Dryden / / 020 7792 7458

About Phones 4u

Phones 4u, part of Phones4u Finance plc, is one of the UK’s leading independent mobile retailers, offering multiple networks and smartphone brands and market-leading choice and value. Led by CEO Tim Whiting, it was acquired by private equity firm BC Partners in April 2011.


A preferred launch partner of smartphone manufacturers worldwide, Phones 4u has just over 700 stores on the UK high street, having opened 45 new Phones 4u stores in 2012 alone. As part of an exclusive partnership with Dixons Retail, Phones 4u also has just over 150 store-in-stores in Currys/PC World, of which 57 opened in 2012. In recognition of its success in delivering outstanding customer service, Phones 4u was recognized as “best high street retailer” at the 2012 Mobile Industry Awards.


As part of an ongoing commitment to customer excellence, Phones 4u has invested £millions in the training and development of its people, centred on a bespoke, state of the art, training and induction academy located in Fort Dunlop, Birmingham. As a result, it was recognised by the Guardian as one of ‘Britain’s Top Employers’ in early 2013.  Phones 4u now employs more than 6,000 staff across the UK.


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