Phones 4u recognised as ‘Best High Street Retailer’ at the Mobile Industry Awards for second year running!

FRIDAY 7TH JUNE, 2013: Phones 4u are proud to announce that it has been awarded Best High Street Retailer at the annual Mobile Industry Awards for a second consecutive year. 

The Mobile Industry Awards 2013 recognised Phones 4u as being the best in its field, putting it ahead of retailer and network finalists Carphone Warehouse, Three and Vodafone.  Its ability to innovate in a challenging high street market was seen as one of the main reasons why Phones 4u stood out as Best High Street Retailer 2013. Judges praised Phones 4u for its continued investment in its retail estate and its people, innovative products, excellent customer service, and well-targeted marketing.

2011 was a great year for Phones 4u, but 2012 has been its best year to date due to the passion, loyalty and commitment expressed by its people every day.

Phones 4u delivered record revenue growth in 2012, whilst at the same time growing its retail footprint by a further 100 stores, showing that even in an unstable and tough climate, its passion and determination to provide the best mobile shopping experience on the high street allows it to succeed and grow further at a time when other retailers continue to struggle.

Phones 4u continues to listen to its customers, spending the last 12 months delivering great service and innovative new products, including its own MVNO, LIFE Mobile, and its unique instant replacement mobile phone service, Phones 4u Care.  In 2012 the high street retailer also worked hard for its customers to secure them its highest number of exclusive devices to date.

Ensuring it has the best people and the best operating model in the industry ensures it continually delivers exceptional service in its stores and even more customers say they would now recommend Phones 4u. 

2013 brings even more opportunities for Phones 4u, and it will be working hard to build ever-stronger relationships with its customers.


Media Contacts

Chloe Park / / 07766 883388

About Phones 4u

Phones 4u, part of Phones4u Finance plc, is one of the UK’s leading independent mobile retailers, offering multiple networks and smartphone brands and market-leading choice and value. Led by CEO Tim Whiting, it was acquired by private equity firm BC Partners in April 2011.


A preferred launch partner of smartphone manufacturers worldwide, Phones 4u has just over 700 stores on the UK high street, having opened 45 new Phones 4u stores in 2012 alone. As part of an exclusive partnership with Dixons Retail, Phones 4u also has just over 150 store-in-stores in Currys/PC World, of which 57 opened in 2012. In recognition of its success in delivering outstanding customer service, Phones 4u was recognized as “best high street retailer” at the 2012 Mobile Industry Awards.


As part of an ongoing commitment to customer excellence, Phones 4u has invested £millions in the training and development of its people, centred on a bespoke, state of the art, training and induction academy located in Fort Dunlop, Birmingham. As a result, it was recognised by the Guardian as one of ‘Britain’s Top Employers’ in early 2013.  Phones 4u now employs more than 6,000 staff across the UK.


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