The purest relationship between function and form, expressing elegance and discretion. Serene, the beautifully crafted mobile phone from Bang & Olufsen and Samsung, offers a purpose almost forgotten in today's market for mobile technology: comfortable and convenient communication. Turning a traditional mobile phone on its head, placing the keypad and loudspeaker on the upper shell and screen on the lower. Try Serene in the real world with real communication requirements and discover that it is in fact the best way to hold a small mobile phone comfortably. A simple thumb-operated navigation wheel and keypad makes all features readily accessible.